Ashley Rosenberger, founder of the media relations and event management agency Rose PR, often starts her day at 8 a.m. and finishes at 10 p.m. The 27-year-old entrepreneur works hard to grow her own business and it shows: Since launching Rose PR in May 2014, she has organized over a dozen successful events and made a name for herself in Montreal — establishing relationships with prominent bloggers and journalists and working with clients and brands such as Travis Taddeo and La Poutine Week.
Despite her crazy schedule, Ashley is super fit (she exercises five days a week — doing a mix of circuit-training and spinning), maintains an active social life (you can often find her enjoying a tartare at the latest hotspot) and manages to stay positive and upbeat (she swears by maintaining a positive attitude when the going gets tough).
Here she shares the secrets behind her balancing act — Hint: It sometimes includes saying “no”.
What is your eating philosophy?
I start every day eating breakfast. I always eat three meals and two snacks — one between breakfast and lunch and one between lunch and dinner. I eat five to six meals a day and pack in a lot of lean protein. I eat very healthy in general. Even when I go out to dinner, I will order something like tartare.
What is your favourite workout and why?
My ultimate favorite workout is SoulCycle. It’s the best thing in the entire world. It’s like the spinning you do at Victoria Park [in Westmount] but on crack. (My version of SoulCycle in Montreal is the spin class at Vic Park). It’s a cult. It’s so amazing — the mixes of music are so good. You could say that my all-time favourite workout is spinning because of the music. Everything I am worrying about just goes away and all I hear is the music. It clears my thoughts and gives me that one hour to myself.
What is your favourite healthy dish?
Tartare — tuna tartare with little slices of avocado. I am a tartare lover. I judge a restaurant by its tartare. I love beef tartare too — so much.
What about your favourite treat?
Pasta with tons of mushrooms, something creamy with tons of cheese. My weakness in life is pasta — it’s just so good.
How do you de-stress?
Working out, going to dinner with my friends and enjoying some free time. I love going out to restaurants, going to trendy restaurants that are filled with people and seeing my friends. Those are the two main things that de-stress me.
But working out is the main one, I seriously live by it. I just got my best friend into it. I took her to spinning for the first time. She walked out of there and she couldn’t breathe but she was so happy. I know that feeling. It’s the best feeling: You’re dying but you feel so good about yourself, your endorphins just shot up by a million.
Describe the ideal weekend.
Friday night I would be going for dinner with a friend. I love Le Bremner and my favourite new restaurant is Foxy. I also often go to L’Orignal.
For drinks, I love going to Furco or Burgundy Lion. If I wanna go crazy, it would be École Privée — which I like, but my hipster Ashley would have to come out in order to do that. Fridays are more low-key, so I would probably just do dinner. On Saturdays, I love going for brunch with my friends. Leméac is my favourite place in Montreal to have brunch. I would then spend the day running around and finishing my errands. I would do dinner with friends again and then probably go out. I really enjoy going out, it de-stresses me.
How do you manage having a healthy lifestyle with a busy schedule while maintaining a work/life balance?
I give myself proper weekends. The reason I work so hard during the week is so I can enjoy my weekends — at least most of the time. Working out is a good balance for me, it structures my day. For example, yesterday I worked in the morning and at 4:30 p.m., I took a break and went spinning.
It’s really about making time for weekends. I try to be very organized with my work. And when I get it done I don’t feel bad enjoying myself and hanging out with everyone I love.
When do you feel the most confident?
I feel the most accomplished when my client is happy. If my client is happy and I can see it or if I have done an event and I see that it went great, I am on cloud nine.
What would be your advice to a friend going through difficult times?
Do everything in your power to stay positive. I know it’s easy to say. But being really positive about everything and trying to get out of the situation and look at the way that you could confront the situation without a negative mind is the only way to get out of a tough situation. Focus on the positive. If you wake up in a good mood, good things happen. I am really into mindfulness — putting things into perspective.
What is the greatest challenge that you’ve had to overcome and what did you learn from it?
It’s saying “no”. I have a very hard time saying no and I want to think that I can do everything but I can’t, and no one can. I need to know that I have the time to do this — take on this contract or go out with friends — or else I’ll go crazy. I’ve learned to be more assertive and I know where my boundaries lie now and when I am able to do things or when it isn’t the best idea.
My work is the most important thing in my life right now. And my friends respect that and understand it.
Finish this sentence: I feel the happiest when…
…I am dressed up (because I love dressing up), surrounded by friends at a delicious new hotspot restaurant.